The Job That Wasn’t

I recently had the engaging opportunity to participate in an interview process with John Boos & Co., a company whose legacy in quality craftsmanship I've long respected. It was a rigorous and insightful experience that included developing a full design assessment—a challenge I thoroughly enjoyed. While the specific role ultimately wasn't filled due to internal structural shifts within the company, the journey itself was valuable. The work I produced for the assessment not only showcases my capabilities but also represents my approach to design thinking, and I'm pleased to share it here as a stand-alone example of my dedication and output.

Without going into too much detail about their process my task was to create a campaign for their maple cutting boards, a signature product. It needed to be creative yet stay within their brand guidelines. I created my own copy for the hero image, email content, and the informative Instagram carousel post.

Website Hero Image

Desktop Email

Mobile Email

Instagram Carousel Mockup

While the opportunity ultimately dissolved, the process of interviewing with John Boos & Co. was, frankly, heartbreaking. Going through four different interviews and pouring energy into the design assessment meant I had genuinely started to picture myself working with that team and contributing to the company's legacy. The disappointment was real and acute. However, stepping back, I see the experience itself as invaluable to my professional growth. The chance to engage deeply with a company I admire, test my skills, and learn more about my own design process was an unexpected lesson and opportunity for which I am truly grateful as I continue my job search.