Freelance Graphic Design
Industry: Food and Meal Planning

Responsibilities: In my role as Graphic Designer for the meal planning website, I was responsible for establishing the core visual identity of the brand. This involved carefully choosing font families for headings, body text, and potentially other elements, ensuring they contribute to the overall fresh, clean, and modern feel of the website through typography selection. For logo and favicon design, I conceptualized and created an original logo that is both memorable and relevant to the meal planning concept, as well as a complementary favicon for brand recognition at a smaller scale. Color palette development was another key responsibility, where I defined a color palette that reflects the desired fresh and modern aesthetic, considering primary, secondary, and accent colors to create visual harmony and appeal. Finally, I was tasked with style tile creation, developing a comprehensive style tile that showcases the chosen fonts, colors, logo, and other visual elements. This serves as a visual guide for the developer and ensures consistency in the website's design.

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